In 1944, Mr. Prabhudas Lilladher Sheth registered a stock broking company In India with a vision of rising up to become India's leading financial services provider. It has been a long journey since. A journey of success, based on strong adherence to ethics, uncompromising dedication to quality and an attitude of excellence. Imbibed in our corporate culture, these founding principles have guided us to reach the pinnacle that we are at today. Over the years, PL has evolved from a standalone brokerage firm to a one-stop shop to companies for all financial services.
With a team of dedicated experts and a nationwide distribution network of branches, franchisees and associates, PL provides a comprehensive gamut of financial advisory services in the Institutional and Retail domain. Our range of services includes Equity & Derivative Broking, Investment Banking, Corporate Advisory, PMS, Online Trading, Loan against Shares, Mutual Funds, IPO's, Real Estate, Home Loan & Loan Against property.
Drawing on our team's profound technical expertise and years of extensive practical experience, we develop customized solutions that are unique to each of our clients, thus ensuring high levels of customer satisfaction.
It is with our years of experience and knowledge about the category that we have been able to distinguish what will work and what may not. It is this ability and our perspective that our clients value us for. We believe our wealth is in the people, the knowledge and the experience. What we share is our wisdom to ‘power our clients financial growth’
The level of involvement in financials decisions is very high across the board. The dependability factor becomes the crucial differentiator. At PL we continuously invest in building people competencies by enhancing their knowledge and the skill sets. We invest in research to enable us to offer the experts advice to our clients.
At PL Group, integrity is the key to the way we work, interact and deliver. Adherence to ethical practices and integrity takes precedence over all other considerations. This has enabled us to earn trust and commitment from our clients and employees alike.
Being responsive to client needs and changing market dynamics is at the core of all we do at PL. Being responsive means that we are sensitive to needs, flexible and agile in transforming and adapting to any evolving challenge or scenario. This value is critical to keeping our clients and us ahead and abreast in the financial market.
At PL, we are driven by an entreprenuerial spirit that's focussed on growth and advancement. Our enterprising attitude translates into adaptation of new technologies, methodologies and newer ways to reach our clients or enhance their experience. Entreprenuerial spirit is at the heart of our progress.
Ambition drives growth and urges to set higher goals every time. It is the cornerstone of building a progressive futuristic organisation built on the pride of delivering perfection and aiming excellence in all endeavours. Ambition drives people to give their best and also builds pride of association in clients.