Why Trading Rarely Makes You Rich — Amisha Vora Explains What Actually Works in the Market
- 1st August 2025
- 10:30:00 AM
- 3 min read
“Trading Se Paisa Toh Banta Hai… Par Har Baar Nahi” — Amisha Vora on Why Long-Term Investing Wins
In a market where quick profits, tip-based trading, and screen-heavy decisions dominate the noise, Amisha Vora, Chairperson and MD of PL Capital, brings the spotlight back to the fundamentals. In her conversation on Simple Hai!, she addressed the age-old debate—trading vs investing—and delivered a clear message: trading may look lucrative, but for most investors, long-term investing backed by process is the real wealth-creator.
While iconic traders like Rakesh Jhunjhunwala did build fortunes from trading, Vora made it clear that every investor is not Jhunjhunwala. Trading demands time, temperament, deep research, and strong risk controls—things the average retail investor often lacks. “Har dip pe buy, har rally pe FOMO? That’s not how you build wealth,” she said, cutting through the popular social media-fuelled trading narrative. Instead of chasing momentum or reacting to headlines, she believes wealth creation lies in identifying the right businesses and staying invested long enough to let compounding do its work.
She pointed out that one of the biggest issues plaguing retail investors is the lack of discipline. “Markets mein sabko returns chahiye, par process kaun follow karta hai?” The rush to get rich fast leads many to ignore asset allocation, overexpose themselves to risky stocks, and abandon investments during volatility. Vora argues that investing isn’t about reacting—it’s about preparing. Building wealth is a long game. It needs patience, consistency, and trust in the compounding process. “Quick profit ka shortcut nahi, compounding hi hai wealth ka real formula,” she stated bluntly.
For those just starting their investing journey, her advice was equally clear: define your financial goals, align your portfolio with your risk profile, avoid herd mentality, and most importantly, let your investments breathe. Sectors like infrastructure, capital goods, and financials, she believes, are poised for strong structural growth—but they require time to deliver real returns. Investors who panic at every correction or jump in only during bull phases often miss the actual compounding magic.
Amisha Vora’s message isn’t flashy, but it’s firm: there is no shortcut to wealth in the stock market. Long-term investing, driven by research, patience, and a disciplined approach, will always outlast speculative trading. And for those truly serious about financial freedom, it’s time to tune out the noise and focus on the process.
PL Blog
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
