Prime Focus Ltd

History of Prime Focus Ltd

Established in June, 1997, Prime Focus Limited is a global leader in media creation, offering comprehensive end-to-end post-production services. The Company provides storytellers with top talent, advanced technology, and valuable resources, allowing them to concentrate on their creative vision and produce high-quality content for a global audience. The Company services include various aspects of the creative, technology, production, and post-production realms. The Company has expertise in visual effects, stereo 3D conversion, animation, technology products & services, production equipment rental, Digital Intermediate, and picture post. The Company was incorporated as a consolidated entity of Video Works (EQR) and Video Workshop (Post Production - NLE). The Company provides cutting edge creative and technical services in the three major entertainment markets of Mumbai, Hyderabad and Chennai in India and through its subsidiaries in the UK. The services of the company include Camera Rentals, Advertising Post Production, Feature Film Post Production, Visual Effects, Animation and Broadcast Packaging. The year of inception itself, the company had entered into the higher value advertising business by getting India's first higher-end finishing system. By the year 1999, PFL had carved a niche for itself in this highly demand and creatively challenging domain. Prime started its telecine operations in the year 2000 and also started offering look design services to the advertisin ...g and feature films industry. During the year 2001, the company was the first in India to start high end film scanning and recording services and started offering digital post production services for the big screen. Prime Focus got in the first spirit Datacine in India during the year 2003 and also outputted India's first and foremost digital feature film, started to offering the service namely Digital Intermediate. In 2004, PFL had introduced Motion Control services using the only MILO motion control rig in Asia. Also digital shooting using Panasonic Varicam HD was offered. In July of the same year 2004, PFL had set up a world class DI facility through a strategic partnership with India's premier laboratory Adlabs' offering end to end services and with the depth of infrastructure being larger than most in the world. During the year 2005, the company evolved into an integrated visual effects (VFX) and post production house. PFL bagged Best Visual Effects Award in the Screen Awards 2005 for the film 'Vaah-Life Ho to Aisi'. The Company had setup a studio at Raghuvanshi Mills situated at Mumbai, which was started functioning from February of the year 2006. PFL had acquired 55% of the share capital of VTR plc in April of the year 2006 and expanded its geographical presence by merging VTR and Clear, two reputed post production and visual services companies in the creatively matured London Market. To cater the South Indian Film market and also to provide a quality player to the fast growing local advertising community, Prime Focus had commissioned a facility in Chennai during July of the year 2006. Also in the same year, the company's Hyderabad facility also started its services. During the year 2006-07, PFL had established itself in all domains and extended its footprint to the international market with Prime Focus London. The Company awarded the FICCI Frames (BAFF) Award 2007 for Best VFX in the CBZ commercial. In April 2007, the company had launched its fourth Mumbai facility, a house 150 animation and visual effects artists and is aimed at growing the company's business in the advertising and film segments. PFL had entered into a strategic alliance with Warner Brothers Motion Picture Imaging (MPI) in February of the year 2008 to offer their sophisticated post- production capabilities to film makers. During the year 2009, the Company through its overseas wholly owned subsidiary Prime Focus Investments Limited registered in UK acquired Post Logic Studios, INC; 1800 Vine Street, LLC; Prime Focus VFX Services I INC, Prime Focus VFX Technology INC, Prime Focus VFX Services II INC, Prime Focus VFX USA INC, Prime Focus VFX Pacific INC and Prime Focus VFX Australia Pty Ltd abroad. The Company also incorporated wholly owned subsidiary Prime Focus Motion Pictures Limited and acquired entire share capital of GVS Software Private Limited in India in 2008-09. The Company issued and allotted 1,00,000 equity shares on January 30, 2009 pursuant to the scheme of arrangement of amalgamation of Storemedia Technologies Private Limited with the Company. During 2010-11, Company allotted 10,641,566 Equity Shares of face value of Re. 1/- each to Qualified Institutional Buyers under QIP at a price of Rs 68.58 per Equity Share, aggregating to Rs 729,798,596 on November 10, 2010. The Company allotted 1,000,000 warrants convertible into Equity Shares on October 15, 2010 to Mr. Namit Malhotra, a member of the Promoters and Promoter Group carrying an option/ entitlement to subscribe to equivalent number of Equity Shares. In 2013, PFL entered into a JV with Hong Kong (China) based private equity group AID Partners and local partner Zhejiang Jingqi Wenhua Chuanbo Co. The Company executed a business transfer agreement to dispose of its 'Backend business' on a going concern basis by way of slump sale to Prime Focus World Creative Services Private Limited, a Company incorporated in India and a direct subsidiary of Prime Focus World N.V., a company incorporated and operating under the laws of Netherland for a total consideration of Rs 22,970 lacs, effective June 30, 2014. Effective July 01, 2014, Prime Focus World N.V. (PFWNV) forming part of the group, closed the transaction relating to the merger of Double Negative, one of the largest Visual Effects services providers to the global film industry pursuant to a share sale agreement dated June 25, 2014 and Double Negative became a wholly owned subsidiary of PFWNV. In July 2014, the Company merged its creative services offering with Double Negative (DNEG) to expand its international operations. The Company enhanced its global Film and Media Services business (FMS business) of Reliance MediaWorks Limited with effect from April 7, 2015, which accordingly, merged with the Company in 2015. The Company acquired the Film and Media Services business of Reliance MediaWorks Limited (RMW) on a slump sale as a going concern along with the assets and liabilities at a lump sum consideration of Rs 350 crore. During FY 2018-19, Apptarix Mobility Solutions Private Limited, Prime Focus MEAD FZ LLC and Re:Define FX Ltd. became subsidiary Companies of Prime Focus Limited. DNEG India Media Services Limited (formerly known as Gener8 India Media Services Limited) ceased to be a direct subsidiary of Prime Focus Limited w.e.f. January 31, 2019. Double Negative Canada Productions Ltd, Gener8 Digital Media Services Ltd, Prime Focus Creative Services Canada Inc amalgamated Into Double Negative Canada Productions Ltd and pursuant to amalgamation the shares in the amalgamated company were transferred from Double Negative Holdings to Prime Focus World NV. Double Negative Montréal Productions Ltd, Prime Focus Creative Services Montreal Inc, Gener8 Digital Montreal Media Services Ltd amalgamated into Double Negative Montréal Productions Ltd and pursuant to amalgamation the shares in the amalgamated company were transferred from Double Negative Holdings to Prime Focus World NV. Jam8 Prime Focus LLP became subsidiary of the Company w.e.f April 22, 2019. DNEG Creative Services Limited and Double Negative India Private Limited ceased to be subsidiaries of Prime Focus Limited w.e.f April 01,2020 pursuant to Amalgamation with DNEG India Media Services Limited (formerly known as Gener8 India Media Services Limited). The Company transferred its Visual Effects (VFX) business to DNEG Creative Services Limited, Subsidiary of the Company as a slump sale as a going concern effective from October 07, 2019. During 2020-21, Prime Focus Media UK Limited became subsidiary of the Company w.e.f September 7, 2020; Prime Focus Technologies PTE. LTD. became subsidiary of the Company w.e.f September 18, 2020. DAX PFT LLC got merged with Prime Focus Technologies, INC . and ceased to be subsidiary of Prime Focus Limited w.e.f April 08, 2020. INCAMERA Limited became Joint Venture of the Company w.e.f. February 10, 2021. The Company also transferred its other Bollywood business to DNEG India Media Services Limited as a slump sale through going concern effective from March 31, 2022. In 2021-22, PF Digital Media Services Limited (Wholly owned Subsidiary) of the Company merged with the Company through Scheme of Amalgamation from April 01, 2021, and the Scheme became effective from March 31, 2022. In April 2023, Company acquired the business of Prime Focus Technologies. DNEG Australia Productions Pty Ltd became subsidiary of the Company w.e.f. February 7, 2024. Prime Focus 3D Cooperatief U.A., Netherlands ceased to be subsidiary of the Company in 2024. Prime Focus World N.V., Netherlands ceased to be subsidiary w.e.f March 29, 2024 pursuant to merger with DNEG S.A R.L., Luxembourg. Brahma AI Limited became subsidiary of the Company w.e.f April 12, 2024. In 2024, Company introduced CLEAR Conversational AI Co-Pilot; launched CLEAR Clip: AI-powered Content Highlights; launched CLEAR AI Dedup and CLEAR AI Metadata. During FY 2024-25, Brahma AI Limited became subsidiary of the Company w.e.f. April 12, 2024. Brahma AI Holdings Limited became subsidiary of the Company w.e.f. December 19, 2024. Brahma AI India Technologies Private Limited became subsidiary of the Company w.e.f. January 07, 2025. Brahma Merger Sub. Inc. was incorporated and became subsidiary of the Company w.e.f. February 04, 2025. Metaphysic Inc. and Metaphysic Limited became subsidiary of the Company w.e.f. February 14, 2025 pursuant to merger of Metaphysic Inc. with Brahma Merger Sub. Inc. During the year 2025, the Company's AI-driven technology vision took a major leap. Brahma, the AI technology company, acquired Metaphysic, a pioneer in generative AI. Company entered the DigitaL Intermediate (DI) segment, by pushing the boundaries to over 1000 projects in 2025. Company launched new projects across major releases including Furiosa: A Mad Max Saga, Kalki 2898 AD, Chhaava, Venom: The Last Dance and many more. It launched DNEG 360, a new division in partnership with Dimension Studio for virtual production and content creation.