Cash UR Drive Marketing Limited

Cash UR Drive Marketing Limited Technicals

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About Cash UR Drive Marketing Limited

Cash UR Drive Marketing Limited was originally incorporated on July 06, 2009 as a Private Limited Company as 'Cash UR Drive Marketing Private Limited' with the Registrar of Companies, Punjab, Himachal Pradesh and Chandigarh. The Company later converted to Public Limited Company and the name changed to Cash UR Drive Marketing Limited' and a Fresh Certificate of Incorporation was issued on December 01, 2023 by the Registrar of Companies, Chandigarh. CASHurDRIVE was founded by Mr. Raghu Khanna, an IIT alumnus with a B. Tech in Electronics and Communications Engineering from IIT Guwahati, to provide innovative advertising solutions. Initially, Company's focus was on advertising through commercial vehicles, such as cab advertising. As Company expanded, it broadened services including bus branding, auto hood advertising, billboard advertising, and other outdoor media solutions. Further to capitalize on the growth of the Electric Vehicle Industry, it started doing advertisements on EV Vehicles and EV charging and battery swapping stations. Their clients include companies such as Kings XI Punjab, Gujarat Titans, McDonald's, Zomato, NETFLIX-ARCHIES, EMAMI AGROTECH, Pantaloons, G-pay, Nature's Protect, Biryani By Kilo, Indian Oil, Appy Fizz and others, as well as fleet operators for corporates such as Modern and Prasuma. With rise in the EV industry, Company is targeting advertisement on EV Vehicles and EV Station, including strategic partnerships with various operators, securing ... advertising rights and solidifying its presence. In 2011, the Company collaborated with private cab companies, exclusive partnership with Mega and Meru cabs. This allows to reach a vast audience through mobile advertising on cabs. It further enhanced ts capabilities by establishing an in - house printing and stitching setup in 2015. It entered into partnership with UBER, offering advertising on UBER cabs in 2020 and further entered with Smart Bike for advertising services in 2021. The Company launched the IPO aggregating 44,69,000 equity shares of face value of Rs 10 each by raising Rs 60.78 Crore, comprising a fresh issue of 44,69,000 equity shares aggregating to Rs 58.09 Cr and 2,07,000 equity shares aggregating to Rs 2.69 Cr via offer for sale in August, 2025. Currently, Company is subcontracting the contracts acquired under this segment to one of the promoter group companies, i.e., Cash UR Drive Electric Vehicles Private Limited, which has relevant experience in this segment. Further, it has recently expanded its services to include the setup of EV charging stations and battery swapping stations.

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