Amagi Media Labs IPO sees strong final-day demand; GMP trends and key details to know
- 16th January 2026
- 03:30 PM
- 3 min read
Summary
The initial public offering (IPO) of Amagi Media Labs Ltd saw a sharp late surge in bids, with overall subscription crossing 14x as of 2:50 pm IST on the final day. Demand was led by non-institutional investors, while grey market premium (GMP) trends continued to signal a modest listing upside.Mumbai | January 16
The IPO of Amagi Media Labs witnessed a sharp jump in demand on Day 3, with the issue subscribed 14.6 times as of 2:50 pm IST, according to data available on the exchange.
The Indian stock market remained closed on Thursday, January 15, due to municipal corporation elections in Maharashtra, making Friday the final day for investors to place bids.
Subscription status on Day 3
Category-wise, subscription stood at:
- Qualified Institutional Buyers (QIBs): 12.57x
- Non-Institutional Investors (NIIs): 24.65x
- Retail Individual Investors (RIIs): 5.36x
The issue was subscribed just 13% on Day 2, indicating a sharp pick-up in investor participation on the final day.
Grey market premium
In the unofficial grey market, Amagi Media Labs shares were trading at a premium of around ₹27 per share. Based on the upper end of the IPO price band, this implies an estimated listing price of about ₹388, translating into a potential upside of around 7.5%.
Note: Grey market premiums are unofficial and should not be considered a guarantee of listing performance.
IPO details and key dates
Amagi Media Labs’ IPO opened for subscription on January 13 and will close on January 16. The price band has been fixed at ₹343–₹361 per share.
The issue size stands at ₹1,788.6 crore, comprising a fresh issue of ₹816 crore and an offer for sale (OFS) of 2.7 crore shares valued at ₹972.6 crore by existing shareholders.
The basis of allotment is expected to be finalised on January 19, with refunds and credit of shares to demat accounts scheduled for January 20. The shares are expected to list on the BSE and NSE on January 21.
To apply for the Amagi Media Labs IPO, click here.
Anchor investors
Ahead of the public issue, the company raised ₹804.87 crore from 42 anchor investors, allocating 2.22 crore equity shares at the upper end of the price band.
Of the anchor allocation, 1.69 crore shares worth ₹613 crore were allotted to domestic mutual funds, including SBI Mutual Fund, ICICI Prudential Mutual Fund, Aditya Birla Sun Life AMC, HDFC AMC, Motilal Oswal AMC, Franklin India, PGIM India, and Helios. Insurance companies such as HDFC Life, Bharti AXA Life, and Edelweiss Life Insurance collectively invested ₹53.98 crore.
Utilisation of IPO Proceeds
Proceeds from the fresh issue will be used to :
– Strengthen the company’s technology and cloud infrastructure
– Fund inorganic growth opportunities, including acquisitions
– Meet general corporate purposes
About the company
Founded in 2008 and headquartered in Bengaluru, Amagi Media Labs operates a cloud-based technology platform that enables broadcasters and content owners to create, distribute, and monetise video content across connected TV and FAST platforms.
The company works with over 700 content partners globally and supports more than 2,000 channel deployments across platforms such as Pluto TV, Samsung TV Plus, and The Roku Channel.
Financial performance
Amagi Media Labs reported operational revenue of ₹1,162 crore in FY25, registering a compound annual growth rate (CAGR) of 31% between FY23 and FY25, driven by new customer additions and higher platform usage.
For the six months ended September 30, 2025, the company reported a profit of ₹6.4 crore on total revenue of ₹704.8 crore, reflecting improving operating leverage amid continued investments in technology and scale.
Issue management
The IPO is being managed by Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital.
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