Media – Manthan – Z IN has started dominating Hindi and Marathi charts
Published on 16 Mar 2026
Since 1QFY22, Z IN’s viewership share has remained rangebound between ~16-18%. Performance in certain markets like Hindi, Marathi and Tamil has been relatively weak weighing down the overall network share. To revive viewership in these markets, Z IN has adopted a focused strategy of investing in fresh, targeted content designed for regional audiences to rebuild engagement. While launching new shows is a part and parcel of broadcasting business, some of these launches have been topping the charts in a short span of time driven by strong audience engagement. Which are these shows and where does Z IN stand in terms of relative benchmarking? Read on to find out more.
