Building Materials – Sector Update – Price Hikes Persist; Competitive Pressures Stay Elevated
Published on 09 Jun 2026
We interacted with sanitaryware and faucetware dealers across key regions in India to assess demand trends, competitive intensity, pricing dynamics, and channel sentiment. Our discussions indicate that demand remains healthy across most markets, with project demand generally outperforming retail demand. However, competitive intensity continues to remain elevated, with customers increasingly gravitating toward established brands with stronger brand recall, wider product portfolios, better pricing, and deeper engagement with architects and influencers. While product quality is largely perceived to be comparable across leading players, brand pull, dealer economics, inventory availability, and execution capabilities are emerging as key differentiators in driving market share gains.
