Luggage – Manthan – What makes HRX immortal?
Published on 25 Mar 2026
The new age D2C brands have changed the competitive landscape of luggage industry. Some of the conventional brands like Mokobara, Nasher Miles and Uppercase have been able to grow rapidly by establishing a strong online presence and the next growth kicker is likely to come from offline expansion. The new age D2C industry is overcrowded, and not all brands have the wherewithal to establish an omnichannel presence. While few brands may survive, some could be wound up or become an acquisition target. However, we believe, brand “HRX” is not only likely to survive but will also thrive giving established D2C brands a run for their money. Despite being a late entrant into the D2C space that is characterized by hyper-competition, HRX has the elixir of immortality! But how did it manage to achieve the elixir? Read on to find out more.
