Purple Style Labs IPO Opens August 31: Price Band And Issue Details

Mumbai | 31 August 2026 

Purple Style Labs Ltd launched its IPO on 31 August 2026, offering 1,18,26,086 equity shares in a fresh issue aggregating up to ₹680 crore. The issue carries no offer for sale component, meaning the entire proceeds will go to the company rather than existing shareholders. 

What Is Purple Style Labs’ IPO Price Band And Lot Size? 

The IPO is priced in a band of ₹546 to ₹575 per equity share of face value ₹10 each. The minimum lot size is 26 shares, taking the minimum investment for a retail investor to ₹14,950 at the upper end of the band. 

What Are The Important Dates For Purple Style Labs IPO? 

The IPO opened on 31 August 2026 and closes on 2 September 2026. Allotment is scheduled for 3 September, refunds and credit of shares for 4 September, and listing is tentatively fixed for 7 September 2026. 

What Does Purple Style Labs, The Operator Of Pernia’s Pop-Up Shop, Do? 

Purple Style Labs Ltd, incorporated in August 2015, is a multi-brand luxury omni-channel fashion platform operating under the Pernia’s Pop-Up Shop (PPUS) brand. It offers a curated portfolio of luxury fashion across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. 

The company sources products from 1,109 active designer brands as of 31 March 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. It operates through Experience Centres, its website, mobile application, telephonic and digital sales channels, and events and exhibitions. As of 31 March 2026, it had 14 Experience Centres globally, including 12 in India and one each in London and New York. 

Between fiscal 2024 and fiscal 2026, the company served more than 200,000 unique customers. In fiscal 2026, it recorded total PPUS gross merchandise value of ₹721.56 crore and an average order value of ₹75,504.88. The company serves customers across India, the US, UK, Middle East and Australia. It is led by Abhishek Agarwal, promoter, whole-time director and chief executive officer, and had 1,266 permanent employees as of 31 March 2026. 

For the financial year ended 31 March 2026, the company’s total income rose to ₹567.07 crore from ₹494.00 crore a year earlier, a rise of about 15%. Its loss after tax widened to ₹285.40 crore from ₹188.38 crore over the same period. 

How Will Purple Style Labs Use The IPO Proceeds? 

The company plans to use net proceeds of ₹510.03 crore mainly to fund lease liabilities at its Experience Centres and back-end offices in India, and to fund sales and marketing expenses, alongside general corporate purposes. 

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