Manthan – Luggage – Can Safari be the “Indigo” of luggage industry?
Published on 19 Dec 2025
Indigo is the undisputed leader of Indian skies with a market share of 64.5% during Jan-Oct 2025. Air India had a market share of 26.7% during the same period and is on a path of revival after being taken over by Tata’s. Further, Akasa Air is a serious player (market share of 5.1% during Jan-Oct 2025) while SpiceJet has always found ways to stay afloat. Sensing it would be difficult to make further in-roads in domestic market, Indigo chose the path of premiumization (focusing on business class) and long haul (entry into international markets) quite early to stay ahead of the curve.
We believe Safari is in a similar position like Indigo where it will have to think ahead of time if it intends to be at a clear pole position in the luggage industry. Why do we think Safari is in similar position as Indigo and what steps should it take to emerge as distinct market leader? Read on to find out more.
