iPhone Prices in India Jump up to 41% After Apple’s New Launch, Redington Shares Gain

Mumbai | 10 September 2026 

Apple increased prices on its existing iPhone models in India by as much as 41% immediately after unveiling its newer lineup at a launch event on 9 September 2026, bucking its usual practice of discounting older variants at launch. The move marks one of the steepest hikes among major markets where Apple has repriced devices this year. Import duties on components and an 18% goods and services tax (GST) keep iPhone prices in India well above US levels. 

How Much Did iPhone Prices Rise in India? 

The price rise was not limited to this year’s models. The iPhone 17’s 256GB variant now costs ₹99,900 in India, up 20.5% from ₹82,900, while the two-year-old iPhone 16 rose 12.5% and the iPhone 17e rose 23.1%. The iPhone Air’s 1TB variant recorded the steepest jump in the lineup, rising 41% to ₹2,24,900. Apple also entered the foldable segment in India for the first time, with its new iPhone Duo. 

Storage capacity for the entry iPhone Air variant is not specified in the source table. 

How Does India’s Price Hike Compare With Other Markets? 

India recorded the sharpest increases on the iPhone 18 Pro and Pro Max among the markets Apple repriced this week. The Pro rose 22% in India against single-digit rises in the US and UK. Only Japan came close, with the Pro Max even pricier there at a 23% increase. 

In dollar terms, the base iPhone 17 rose nearly 13% to $899 in the US, and the iPhone Air’s 1TB variant rose 21% to $1,699. Both are smaller increases than the equivalent India price rises of 20.5% and 41%. At the exchange rate on 10 September 2026, $1 equalled ₹95.34. 

Why Are Redington Shares Rising? 

Redington, one of Apple’s primary authorised national supply chain and distribution partners across India, the Middle East and Africa, saw its shares gain on 10 September as the price hikes took effect. Apple products account for a significant share of Redington’s mobility segment revenue, making the company a direct beneficiary of higher iPhone prices. 

Redington shares were last quoted 3.80% higher at ₹392.20 on the Bombay Stock Exchange (BSE) and 3.69% higher at ₹392.00 on the National Stock Exchange (NSE), as of 15:59 IST on 10 September 2026, after touching an intraday high of ₹403.55 on the BSE and ₹403.25 on the NSE. 

Apple’s own shares stood at $315.34, up 39.04% over the past year, with pre-market trade up a further 1.30% to $319.43 as of 10 September 2026. 

What Is the iPhone Duo, Apple’s First Foldable Phone? 

The iPhone Duo is Apple’s first folding phone, unveiled by new Chief Executive John Ternus at the company’s “Surprise and Shine” event. It is sized and shaped like a passport, with rounded edges, and opens into a horizontal 7.6-inch-diagonal (19cm) screen that can also be viewed vertically, with a smaller screen on the front when folded. 

Apple positioned the Duo as a productivity device, built to manage Zoom calls with multiple participants and a wider view of Slack, with support for multiple app windows open at once. It runs on Apple’s new A20 Pro chip alongside a new, in-house C2 modem chip, moving away from Qualcomm’s wireless chips. Its battery supports 24 hours of mixed dual-screen use and charges to 50% in about 20 minutes. When open, Apple said it is its thinnest phone yet, though it is thicker than folding phones from Chinese rivals. The iPhone Duo goes on sale from 23 October. 

Alongside the Duo, Apple unveiled the iPhone 18 Pro and Pro Max, both built on the new A20 Pro chip, with improvements aimed at running advanced artificial intelligence (AI) models directly on the device. The standard iPhone 18 is available in two new colours, glacier and burgundy. Apple had already raised prices on Macs and iPads earlier in the summer, citing higher memory and storage costs. 

How Did Samsung React to the iPhone Duo Launch? 

Samsung Mobile’s official account on X ran a live commentary through Apple’s event, mocking the launch in real time under its own #ItsTimeToSwitch hashtag. Early in the broadcast, it posted: “So far, so same.” On the redesigned iPhone 18 Pro chassis and camera housing, it wrote: “It’s feeling very familiar. Is this a Sims sequel…” 

When Apple held back the Duo reveal for a closing “One More Thing” moment, Samsung referenced its own three-screen Galaxy Z TriFold, posting: “Making us wait? Fine. We’ll be over here, folding 3 ways.” On the $1,999 Duo itself, it posted: “Let us know when you’re done reheating our leftovers 😉,” followed by: “Was there range? No. Was it exciting? No. Did it happen? Yes. #ItsTimeToSwitch.” Language-learning app Duolingo also joined the thread, after Apple’s “Duo” branding drew comparisons to its own name. 

Stay updated on Indian and global equity and commodity markets. Read more market news on PL Capital. 

Disclaimer: Investments in securities market are subject to market risks, read all the related documents carefully before investing.

This is a knowledge-sharing initiative by PL Capital. The information provided is only for educational purposes and should not be considered as financial advice & has no influence on the investment/trading decisions of any investors.

For detailed disclaimers/disclosure and Mandatory terms and conditions please visit our website https://www.plindia.com/regulatory-content/